We are getting ready for the 2012 Poliquin™ BioSignature Convention in Las Vegas on Labor Day weekend and wanted to give you an idea of what we’re most excited about from our speakers.
We have an all-star cast of presenters of Gary Taubes, Ben Prentiss, Deanna Minich, Kaayla Daniel, Michael Port, and Jeannette Bessinger. And of course, Charles Poliquin will be holding the ultimate parking lot session in which you’ll have a chance to ask about anything relevant that crosses your mind!
Here’s a glimpse of ten things you can expect to learn:
1) If you can tell a prospective client that “you are my ideal client and I know I can help you” it completely changes the sales conversation—they will stop and listen to you.
You must identify the qualities and values of the people with which you do your best work. You’ll do your best work and help more clients achieve their goals.
2) One of the most important practical lessons you can learn in the gym is that sometimes studies and research aren't the sure answer. Rather, experience in the gym can be the best research and your best guide in training athletes.
Put your efforts into becoming a more intelligent trainer rather than into advertising and sales pitches.
3) The obesity epidemic is not caused—as conventional wisdom has it—by eating too much or exercising too little.
4) Our relationship to foods and eating is symbolic of how we approach our lives. Food and eating can be about more than just calories. They are gateways to deep, personal growth and exploration.
5) You already tell your clients the what’s and the why’s to improve their eating, but in 2012 if you want success, you’re also going to have to start telling them HOW to do it. Give your clients some simple strategies for preparing fresh, tasty food quickly and efficiently.
Get concrete tips for batch-prepping protein staples and flavorful veggies. There will be demos of fast and delicious no-cook accompaniment dishes based on the “clean cuisine” of wild and pastured animal foods, plus cutting edge vegetable use.
Real lust requires REAL food. Learn how traditional cultures all over the world value eggs, cream, meat, poultry, fish, and seafood because they are aphrodisiacs and fertility boosters.
You must build your business on authenticity, which makes marketing yourself easy. When what you sell can’t be duplicated because it is built on who you are and what you love, you get rid of the competition and capture a never-ending supply of clients.
Carbohydrates affect hormone response and the enzymes that regulate our fat tissue, making us fat…and then even fatter.
Training professional athletes over the long term is different from the general population because an athlete often has invested their life and livelihood into their sport. When training elites over their career, you will often encounter setbacks, such as injuries. How you coach in such a situation will be key to your athlete’s success.
For example, you will learn about how the Montreal Canadiens’ Max Pacioretty came back from a broken neck and concussion. We will take a look at what his four month off-season program looked like to get him back to playing shape so that he could win the Masterton Trophy the next season.
Processed, packaged, and fast foods—including soy products and other tricked out "health foods"—have led to an epidemic of fatigue, lethargy, malaise, anxiety, and loss of libido.
For more information or to sign up for the Convention, go to GoSignMeUp!